New In

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New Arrivals

Mela Purdie Roman Blouse Mache
$385.00
Dahlia
Mela Purdie Roman Blouse Mache
 Navy
Mela Purdie Roman Blouse Mache
8 10 12 14 16 18
Mela Purdie Rufflet Tank Mache
$345.00
Dahlia
Mela Purdie Rufflet Tank Mache
 Black
Mela Purdie Rufflet Tank Mache
 Navy
Mela Purdie Rufflet Tank Mache
8 10 12 14 16 18
Mela Purdie Soft Stand Shirt Bayleaf Print Silk
$425.00
Bayleaf
Mela Purdie Soft Stand Shirt Bayleaf Print Silk
6 8 10 12 14 16 18
Mela Purdie Villa Overshirt Bayleaf Print Silk
$459.00
Bayleaf
Mela Purdie Villa Overshirt Bayleaf Print Silk
6 8 10 12 14 16 18
Mela Purdie Gathered Shell Organdy
$345.00
Lilac
Mela Purdie Gathered Shell Organdy
 Cinnabar
Mela Purdie Gathered Shell Organdy
8 10 12 14 16 18
Mela Purdie Villa Overshirt Cezanne Print Silk
$459.00
Print
Mela Purdie Villa Overshirt Cezanne Print Silk
6 8 10 12 14 16 18
Mela Purdie Tab Swish Plaza Mache
$325.00
Bark
Mela Purdie Tab Swish Plaza Mache
8 10 12 14 16 18
Mela Purdie Soft Zip Pant Mache
$355.00
Bark
Mela Purdie Soft Zip Pant Mache
8 10 12 14 16 18
Mela Purdie Saville Shirt Microprene
$355.00
Raspberry
Mela Purdie Saville Shirt Microprene
 Bayleaf
Mela Purdie Saville Shirt Microprene
 Cargo
Mela Purdie Saville Shirt Microprene
 Dream
Mela Purdie Saville Shirt Microprene
 Fudge
Mela Purdie Saville Shirt Microprene
 Rosebud
Mela Purdie Saville Shirt Microprene
 White
Mela Purdie Saville Shirt Microprene
+ 4 more
8 10 12 14 16 18 6

6 reviews
Mela Purdie Nomad Pant Microprene
$240.00
Raspberry
Mela Purdie Nomad Pant Microprene
 Hay
Mela Purdie Nomad Pant Microprene
 Bayleaf
Mela Purdie Nomad Pant Microprene
 Biscotti
Mela Purdie Nomad Pant Microprene
 Black
Mela Purdie Nomad Pant Microprene
 Cargo
Mela Purdie Nomad Pant Microprene
 Elm
Mela Purdie Nomad Pant Microprene
 Fudge
Mela Purdie Nomad Pant Microprene
 Ivory
#colour_ivory
 Navy
#colour_navy
 Saddle
Mela Purdie Nomad Pant Microprene
 White
Mela Purdie Nomad Pant Microprene
+ 9 more
8 10 12 14 16 18 20 22

5 reviews
Mela Purdie Pace Dress Microprene
$435.00
Bark
Mela Purdie Pace Dress Microprene
 Navy
Mela Purdie Pace Dress Microprene
 Raspberry
Mela Purdie Pace Dress Microprene
8 10 12 14 16
Mela Purdie Atrium Dress Mache
$425.00
Bark
Mela Purdie Atrium Dress Mache
8 10 12 14 16 18
Quick buy
Mela Purdie Barrel Leg Pant Gravitene
$355.00
Black
Mela Purdie Barrel Leg Pant Gravitene
 Fawn
Mela Purdie Barrel Leg Pant Gravitene
 Ivory
Mela Purdie Barrel Leg Pant Gravitene
+ 1 more
8 10 12 14 16 18

2 reviews
Mela Purdie Relaxed Boat Neck Banner Stripe Jersey
$215.00
White / Black
Mela Purdie Relaxed Boat Neck Banner Stripe Jersey
6 8 10 12 14 16 18

2 reviews
Mela Purdie Short Sleeve Soft Blouse Mache
$335.00
White
Mela Purdie Short Sleeve Soft Blouse Mache
 Dahlia
Mela Purdie Short Sleeve Soft Blouse Mache
8 10 12 14 16 18 6
Quick buy
Mela Purdie Half Zip Shirt Microprene
$325.00
Hay
Mela Purdie Half Zip Shirt Microprene
 Bark
Mela Purdie Half Zip Shirt Microprene
 Black
Mela Purdie Half Zip Shirt Microprene
 Navy
Mela Purdie Half Zip Shirt Microprene
 Saddle
Mela Purdie Half Zip Shirt Microprene
 White
Mela Purdie Half Zip Shirt Microprene
+ 3 more
8 10 12 14 16 18 6

2 reviews
Mela Purdie Cropped Tuscan Pant Microprene
$265.00
Bark
Mela Purdie Cropped Tuscan Pant Microprene
 Elm
Mela Purdie Cropped Tuscan Pant Microprene
 Hay
Mela Purdie Cropped Tuscan Pant Microprene
 Biscotti
Mela Purdie Cropped Tuscan Pant Microprene
 Black
Mela Purdie Cropped Tuscan Pant Microprene
 Fudge
Mela Purdie Cropped Tuscan Pant Microprene
 Navy
Mela Purdie Cropped Tuscan Pant Microprene
 White
Mela Purdie Cropped Tuscan Pant Microprene
+ 5 more
8 10 12 14 16 18 20

18 reviews
Quick buy
Once Was Solene Linen Viscose Lace Midi Skirt
$319.95
Rosewood
Once Was Solene Linen Viscose Lace Midi Skirt
10 12 14
Quick buy
Once Was Solene Lace Dress
$459.95
Rosewood
Once Was Solene Lace Dress
8 10 12 14
Quick buy
Once Was Solene Cotton Blend Lace Bomber
$399.95
Rosewood
Once Was Solene Cotton Blend Lace Bomber
10 12 14 16

Free Express Post Over $150
Refunds on full price items within 14 days on online purchases
VIP Members get 10% off all full price - always!

Online Designer Boutique

Impulse Boutique & Lumiere Collective is an online destination for high quality travel-friendly, lifestyle fashion that extends into your work and weekend style... We are proud to be one of the largest stockists of Mela Purdie, the expert in travel style, globally.

why our customers love impulse
Extremely helpful, polite staff. Friendly yet professional people who exude competence. My favourite online shop!
— Rosslin H
Great experience, good selection of fashion items to choose from, user friendly site, added bonus of being a VIP, parcel arrived quickly with updates of tracking right up to receipt. I would always look at Impulse Boutique first due to their impressive selection of lovely garments and quick delivery.
— Katrina Y
Impulse Boutique is a great place to shop. Free express delivery on orders over $150 plus their VIP offer is very good value. I’ve found them consistently fast and reliable and they offer easy quick returns if necessary.
— Louise P.
Fantastic service, always helpful with any questions you may have regarding styles. The range of clothing is just wonderful.
— Julie R
Fast postage . Quality products.
— Bernadette D.
Impulse Boutique has a huge range of clothing. Something for everyone. So easy to shop online. Easy to navigate and purchase
— Pauline L.
Impulse offers great customer service and the ladies are always helpful. I often shop online as I live interstate.
— Joanna J.
Spring 2026

ELK The Label

spring '26

Zoe Kratzmann

THE AMALFI COLLECTION

Fairley Jewellery

Discover the Core Collection

Stories

The Art of Mixing Prints: When It Works and When It Doesn't

The Art of Mixing Prints: When It Works and When It Doesn't

Mixing prints can feel like one of fashion's trickiest styling techniques. Done well, it creates outfits that feel confident, modern, and full of personality. Done without balance, it can quickly...
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How Mela Purdie Designs for Travel

How Mela Purdie Designs for Travel

Travelling well starts with packing well. Whether you're heading away for a weekend escape, an interstate work trip, or a longer overseas holiday, the clothing you choose can make all...
Read more
AG Jeans vs Kireina: Which Is Right for Your Body and Budget?

AG Jeans vs Kireina: Which Is Right for Your Body and Budget?

Finding the perfect pair of jeans isn't always straightforward. The right denim should fit comfortably, flatter your shape, and suit your lifestyle, but with so many premium brands available, knowing...
Read more